The creative world is fast and furious, with so much going on that insurance typically isn’t top of mind. But as technology quickly changes risk profiles across the industry, taking out a policy can be the difference between sinking and surviving in a drawn-out dispute. So how does insurance actually work in media and entertainment, and does it really make sense to invest?
Let’s banish the uncertainty. Here are five reasons why purchasing media and entertainment insurance could be a smart decision for your business.
Peace of mind against IP infringement and defamation, forever
Big intellectual property (IP) cases have a knack of hitting headlines, but these are the just the tip of a huge iceberg. Anyone who produces or promotes content in the public domain is at risk. That goes for whether you intentionally use a third party’s IP, thinking you have the right licenses and contracts in place, or unknowingly use something that’s been trademarked by another party, or make a defamatory statement.
Media liability insurance protects you against a whole host of IP infringement allegations such as copyright and trademark infringement, and covers defamation—something most general liability policies exclude. By carrying an occurrence-based trigger, any content you produce in a given period will also be protected indefinitely from the day of purchase, even if a claim is filed years later.
Contingent bodily injury and property damage
While general liability policies provide cover for bodily injury and property damage claims resulting from a direct physical interaction, most policies will exclude claims resulting from content you distribute or services you provide. This is particularly pertinent given the shift online for most content distribution and consumption in the modern era.
If your services are carried out online, like on YouTube, you could equally be liable if a claimant injures themselves or damages property as a result of an incorrect instruction given in one of your videos. That’s why taking out a specific media policy is so vital. You can receive support for any bodily injury and property damage claim that results from your business activities, eliminating this gap in coverage.
The potential for breaching contracts is huge
In such a fast-paced industry, keeping to deadlines and maintaining professional standards are integral to success. Even with the best of intentions—contractual obligations can miss the mark and these can often be particularly costly when clients are relying on timely and effective delivery.
It’s tempting to think you’ll never have to make or face a breach of contract claim. Media errors & omissions insurance can provide broad and unambiguous cover, and cater to license agreements, endorsement deals and contracts for services—key steps in empowering today’s creatives to collaborate with confidence.
Protection for your outsourced functions
Collaborating with freelancers and other businesses is often essential when operating in the media space and this inevitably opens the door to vicarious liability risk for work undertaken on your behalf.
Going with a policy that offers sub-contractors’ vicarious liability as standard gives you protection in the event you are held liable. This means that you will have protection in place if you are held responsible for the actions of a third party, enabling you to make the most of your freelance network, safe in the knowledge you have the right protections in place.
Cyber security and support come free
Do you have the right security practices in place for your third-party data? How about the means to proactively prevent cyber attacks and preserve business uptime?
Cyber insurance is evolving to keep pace with today’s technology-driven media and entertainment space. It’s already playing a vital role in safeguarding trading in the digital ecosystem, and it can come as standard in a media-specific policy, backed by expert incident response and claims handling support.
Media insurance isn’t just a safety net for when you file or face a claim. No matter if you create or distribute content, or provide services that support this output, the right policy empowers you to work with confidence, fully utilize your third-party network, and deliver engaging content that truly turns heads.