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3 Tips for Increasing Your ROI When Sponsoring an Event

abex-at-golf-tournamentMarketing your business can be done in a variety of ways, including billboard ads, radio spots, social media campaigns and TV commercials. However, another way that businesses can increase their exposure is by sponsoring an event.

Sponsoring an event can help attract new customers, increase audience engagement and improve your reputation. It’s likely that events of all kinds take place in your community every year, and it’s important to sponsor one that ties back to your business’ mission or products.

The following are some tips you need to keep in mind if you are going to maximize the return on investment (ROI) of sponsoring an event:

  1. Understand your target audience. Before choosing an event to sponsor, it’s imperative that you have a deep understanding of the demographics you want to attract—their age range, gender, etc. From there, choose an event that will allow you to reach the most potential customers or have the greatest impact in the community.
  2. Understand your investment. Most events have different levels of sponsorship, with higher tiers generally providing access to more exclusive outreach tactics. Prior to finalizing an agreement, examine sponsorship levels to ensure you choose one that best fits your company’s needs.
  3. Engage with your audience. There is no worse way to go about sponsoring an event than simply cutting a cheque and remaining hands off. For the maximum benefit, it’s critical that you find a way to interact with event participants, whether it’s through a booth activity, free handout or other tactic.

Remember that you don’t have to exclusively rely on pre-existing events, and that many businesses find success sponsoring their own. Just make sure that the event attracts your preferred client base and that you are not overextending your budget.

© Zywave, Inc. All rights reserved

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