It is often said that businesses should avoid overtly selling products or services via social media. However, that doesn’t mean you can’t use social media at all in your sales process. Social media can increase retention, as well as cross-sell and deep-sell opportunities. Your added value will make clients more likely to renew—and to place more coverage with you.
In fact, social media is an ideal venue for gaining new customers and driving new sales—but how you execute these strategies makes a world of difference.
Click on Insurance Brokers Selling with Social Media to read how it works and how to get started.